Long Center for the Performing Arts

The Mars Theatre is historically significant in the commercial and cultural development of Lafayette. In February of 1920, the Luna Amusement Company announced plans to construct a new theatre, which became the focus of much local pride in that it was conceived, designed and built by local residents. Architecturally, the Mars is a significant example of Neo-Classical design and represents the work of a local architectural firm (Nicol, Scholer and Hoffman) which achieved statewide prominence. The theatre is also of local theatrical significance both for its historical associations with famous actors actresses and theatrical art as well as being a major focus for local talent, performances and events within the community. The theatrical history of the Mars closely followed national trends in artistic, technological and economic developments in the performing arts. Some of the famous performers hosted by the Mars Theatre have been Al Jolson, Rudy Keeler, Bob Hope, The Marx Brothers, Ethel Merman and Will Rogers. In 1977, the Mars was donated to the City of Lafayette by Irving Long, President of Fourth Avenue Amusement Company, which had acquired the theatre in 1963 and later renamed as the Dennis H. Long Center for the Performing Arts in memory of Mr. Long's father. By looking to the future while honoring the past, the Long Center for the Performing Arts' Board of Directors has restored a jewel of pride within the community and will continue to make that jewel shine brilliantly far into this new millennium!